Rastaclat Bracelets – Seek The Positive

Seek The Positive.

That’s the idea behind these simple yet eye catching bracelets.

Founder, Daniel Kasidi came up with the concept of Rastaclat by taking something as ordinary as a shoelace and turning into something special, going back to his days skateboarding when he was in school. Daniel started wearing braided shoelaces on his wrist, it was not long before his friends took notice and Daniel was making and selling them at his school. But it was never about the money, rather it was the positive emotions and stories that came from the bracelets he made.

“A brand isn’t your product. A brand is how you make people feel. A brand is how you bring people into the community. People that buy our brand are buying into positivity.”- Daniel Kasidi

Rastaclat bracelets constantly reminds us to keep a positive outlook towards everything we do, inspiring and challenging us to have a mindset that seeks the good, for others and ourselves. For more rastaclat box.

Rastaclat bracelets are available in a number of styles- braided, single band, multiple bands, for men and women, all carry the same message of spreading positive vibrations.

Check out the Rastaclat collection on www.shopcapsul.com

HUF | Capsul

‘Born on the Street’, that’s where the story of HUF began. Started in 2002 by Keith Hufnagel, there are very few who are unfamiliar with the HUF brand name in the Skate and Streetwear scene. But the story of HUF started long before that.

HUF has its humble beginnings in the New York of the 80s, where punk was sweeping over the city. At a time when skaters were seen as social outliers, Keith was out cruising the streets, tagging ‘HUF ONE’, unaware he was making his mark on the streetwear and fashion world in the years to come. He went on to build a career as a pro skater, travelling across the globe, getting inspired by cultures across Europe and East Asia. All his travels and experiences crafted a HUF aesthetic, which created one of the biggest names in skate and streetwear.

Keith’s influences coalesced into HUF’s first store in San Francisco where he curated and sold rare sneakers and streetwear to skaters and creative, like minded individuals across countercultures. Soon it was time to launch his own collection! When HUF started selling their own line of streetwear & shoes it was received with the same positive response that met their store. And then came the blow up – HUF’s Plantlife socks.

The idea to use the all over ‘cannabis leaf’ print on socks was slow to pick up but eventually skyrocketed in popularity. It was cheekily cited as a “gateway drug to the brand”.  The socks were an apt representation of the brand and its beginnings, an ode to the rebels "We're a skateboard company that has always been edgy, so marijuana leaves, at that point when we were doing it, were very edgy, because weed was not legalized anywhere. So putting it on socks was cool." says Keith (Complex, April 21 2016).

The HUF Plantlife socks, along with the other products, are now available on www.shopcapsul.com